Why Style advertising
Il gruppo Why Style e Mirai Pulvirenti ( mirai.p@libero.it
) attivo fotografo soprattutto della snena skaiter
romana, hanno realizzato una serie di fotografie utilizzate come base
per delle pagine pubblicitarie pubblicate sulla rivista Superfly.
Testimonial di questa campagna Ë Jon, eclettico skaiter romano che
per amicizia e strani eventi incrocia le strade creative di Why Style,
prestando la sua figura in questa serie di immagini e contribuendo
pi in generale ad altri progetti.
Ecco cosa scrive Jon di Why Style:
Whot write Jon about Why STyle:
Why Style is a question, no doubt. But as I see it, itís also an answer.
Why Style? Y Style. The Style of Why. In life itís important to ask
yourself all the time, ěWHY?î Why? To be sincere and understand myself
better, accept my feelings, express them, let them out. Iíve recreated
my personality in the city for all to see. It is dangerous to take
so called ětruthsî for granted. Most people have such a narrow concept
of life and their own capabilities, because there are too many rules
and boundaries containing their minds. Go beyond the surface, dig
deep down into yourself, past all the superficial meanings, discover
the Real You. Iím just searching for my own meanings in life, expanding
the meanings already out there. Otherwise language is only a trap
in a sense, and Iíll be expressing myself using words and meanings
others have created, thinking they correspond to ěrealityî, when in
reality I can be the only architect of my personality. So WHY STYLE?
Simply to be myself, I myself have created.
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